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AI-Integrated Marketing Leader · MBA

Marketing leadership, engineered for the AI era.

I’m Thomas Carton, a marketing leader and AI workflow architect. A decade leading teams; now building the AI systems that take campaigns from 0 to 60 in a fraction of the time.

Explore the work →
$8M+
Ad spend managed
64.6M+
Impressions
+2,235%
Meta ROAS
4.0
MBA GPA · With Honors
MBA · 4.0 GPA · With HonorsOutstanding Student Award10+ yrs leading teams$8M+ ad spend managed64.6M+ impressions

01 / The Map

Not a straight line: full coverage of the marketing map.

My path wasn’t linear, and that’s the advantage. Across reach and revenue, craft and leadership, proven channels and the frontier, I’ve delivered in every corner.

↳ Each lens re-plots my roles. Notice they never cluster in one corner.

Competency map · 5 roles · 3 lenses

Scale & Impact

  1. Tmat Products

    2024 · Marketing Director

    Focused niche brand (B2C, truck owners), but the work drove +1,072% revenue and 64.6M+ impressions.

  2. Vertices · Agency

    2020–24 · Head of Marketing

    18 clients across healthcare, IT, retail & manufacturing; 50%+ YoY growth; first international client.

  3. Schloop LLC · YouTube

    2016–20 · Owner / Creator

    Built a mass audience: top 0.28% worldwide, 54.7M views, 9.6M hours watched. Pure reach & brand.

  4. Chatka Interactive

    2016–17 · Marketing Specialist & Team Leader

    Managed $8M+ in ad spend: accountable for revenue performance at real scale, in a focused client book.

  5. Saxum

    2025 → · Marketing Strategist

    Steering strategy for $50M–multi-billion-dollar enterprises, focused on the strategic, brand, and AI-systems work that influences the whole business.

02 / Selected Work

Four AI systems, shipped.

Each one is a different shape of AI-marketing automation. Open any of them to see how it works.

01Claude Cowork pipeline

Cowork Document Engine

Brief → strategy → assets → deliverable. On-brand, every time.

A multi-stage pipeline built on Claude Cowork that turns raw requirements into briefs, POVs, decks, and reports, each rendered onto pre-built branded templates so the output is consistent without sacrificing strategic depth.

02Telegram · pseudo-RAG memory

Chief of Staff Agent

A real personal AI, without the runaway bill.

A Telegram-based personal-ops agent that runs the calendar, schedules tasks with notifications, and remembers ideas long-term. A cheap router model classifies every message, reserving expensive calls for the ones that genuinely need them.

03Halo-effect-aware skill graph

Marketing Brain

My marketing strategy, captured as an interlinked skill network.

A semi-hierarchical, interlinked network of Claude skills encoding my unique marketing thinking, so deliverables traverse the cross-domain halo effects (earned ↔ SEO ↔ paid ↔ organic) instead of defaulting to generic best-practice copy.

04Multi-model citation analysis

GEO Tracker

Not just visibility: the earned-media play that wins AI search.

Runs frontier AI models against keyword-variation clusters to measure who’s getting cited for the terms a business wants to win, then surfaces the publications to target so earned-media effort actually moves the needle.

03 / About

About Thomas.

Marketing leader and AI workflow architect. A decade leading teams; now building the AI systems that scale marketing.

Thomas Carton

I’m a marketing leader who graduated with an MBA, 4.0 GPA, With Honors, from the University of Central Oklahoma, voted Outstanding Student Award by faculty.

For a decade I’ve scaled marketing across agency and in-house: leading teams as large as fourteen, managing $8M+ in ad spend, and steering strategy now for $50M–multi-billion-dollar enterprise accounts.

Lately I architect the human-in-the-loop AI workflows that take modern marketing teams from 0 to 60 in a fraction of the time, and I build the skills, agents, and tools that make it real.

04 / How I Work

The operating principles.

05 / Contact

Let’s talk.

Email me directly or connect on LinkedIn. The résumé is a click away.